Posts Tagged ‘facebook’

Craig Engler is the general manager and senior vice president of Syfy Digital. He’d love to talk you about TV or Syfy, answer your questions and hear about what you had for lunch. You can look him up on Twitter at @syfy.

I tried using Twitter three separate times before I figured out how truly useful it can be. The first time was early on, when no one I knew was using it, and I had no idea what I was doing. I tried searching for friends and followed a few random feeds and thought, “Meh, what’s this possibly good for?”

My second jump into Twitter was after the initial big wave of hype hit. I decided I should rejoin to figure out what I missed the first time. This time around, I found that Twitter was flooded with people randomly talking about their day (and their meals — people really do love to talk about food on Twitter) and again I thought, this is definitely not for me.

The last time, and the one that clinched the deal for me, was almost by accident. I wanted to see what people were saying about the finale of our hit series, Battlestar Galactica. I was looking at Facebook and on our own Syfy message boards, and the feedback wasn’t keeping up with the pace of the show. I wanted to see instant, real-time reactions. So I wandered over to Twitter.

Editor’s Note: This blog post was discovered and brought to you by Jeff McLeod of the Black Card Marketing Group.  The author of the original post is Derek Gehl.  He is Entrepreneur.com”s “E-Business” columnist and the CEO of the Internet Marketing Center , an internet marketing firm that has helped thousands of people learn to start and run their own online businesses. IMC hosts a new Search Marketing Lab Forum , where members have their strategy questions answered by search marketing specialists.

2005 was a busy year for the internet. Last year more than a billion people went online, more than 250 billion searches were done, and total online sales accounted for over $170 billion (Forrester). More people than ever are turning to the internet to find–and buy–the products they need.

This year, resolve to get your business off to a great start and make more money in 2006. To do that, here are the top three sure-fire strategies you need to boost your profits this year!

Strategy #1: Know How to Beat the Search Engines and Drive Free Traffic to Your Site
The key to getting your business name to pop up in search engines is to use sound online marketing principles, rather than trying to manipulate the search engines with tons of keywords and inflated link popularity. That means you should:

• Provide useful information, valuable content and links that are related to your business.
• Make your domain names and page titles relevant to your business and keywords.

A lot of you may remember a post made a few backs about a nifty piece of javascript that allowed us all to suggest our Facebook fan pages to all our friends at once. This was a truly powerful tool and something we at Black Card Marketing put to use on several occasions. Well sadly folks, the fine people over at Facebook have re-coded their user interface so that this little javascript magic no longer works.

But don’t fret! The top notch production team here at Black Card Marketing has tracked down a new way to avoid clicking each friend invite manually. Because lets be honest who wants to waste hours clicking hundreds and even thousands of times just to suggest your page to some people.

The key my friends is Google Chrome. I’m a long time Firefox user and I’m still pretty loyal to the good people from Firefox who have provided me some great years of internet browsing. And to be honest I still use Firefox for most of my personal browsing and internet needs. That being said, in recent weeks I have made the long anticipated switch to Google Chrome for my daily work related internet use. The big reason being its speed. I never thought I would be able to find a noticeable difference in browsing speed and page loading from one browser to another but let me tell you, there is a definite speed increase from Firefox to Chrome.

I get this question all the time! Social networking is obviously hugely popular to build communities and connect friends and family but cannot it work for business?

More importantly does it work for any business or just “internet marketers”?

I did a little primary research over the last few weeks and found some stunning facts.

What does all this mean? Let me explain:

Pageviews and unique views are both self explanatory so don’t need to much detail there but you can see that if you can boost both those by 238 and 226 percent respectively over a two week period, imagine what you can do in six months or one year!

Pages/Visit: We increased this category by 27 percent which indicates people are viewing 27 percent more pages than they were two weeks ago which indicates they are more engaged by our content.

Time On Site: Another indicator that people are more engaged. They are spending 81 percent more time on our site browsing and reading.

New Visits: This is the category I really wanted to talk about. Given this decreased by 8.26 percent you would think this is negative but its not! Our pageviews are up (way up by 238 percent) and same with our unique views but our new visits are down?

Hey everyone, here is an awesome little trick that can help you grow your fan pages, groups, and events exponentially. We’ve all been through the tedious work of adding hundreds of friends one at a time. But thanks to a little nifty javascript manipulation you can suggest or invite your entire friends list all with a few clicks. Watch the video below!

Here is the code you will need to paste into your browser’s URL bar:     javascript:fs.select_all()

Enjoy this little trick courtesy of the Black Card Marketing Group!

Technorati Tags: article marketing, BCMG, black card marketing, blog, dify, Do it For You Marketing, drive traffic, facebook, Gerry Robert, internet marketing, leads, marketing, marketing tools, potential customers, rules, social media, strategies, twitter, video marketing, Youtube

Social media is reinventing marketing, communications, and the dissemination of information. While businesses now have access to these rich channels, the true promise of social media lies in the direct connections between people who represent companies and the people who define markets of interest.

Today, many businesses approach this with the establishment of social media guidelines and policies. This is indeed an important step, and not one worth economizing. But it’s also not enough. I highly recommend establishing official procedures that remind representatives of the importance and privilege of engagement.

The openness of popular networks is trivial. Any business can join and create a profile. It’s the devices we employ, the intentions that motivate engagement, and the value we offer that dictate the significance of the brand-specific social graphs we weave. It’s a simple investment in either visibility or presence. In social media, just like in the real world, presence is felt.

Get all 21 Rules here: http://bit.ly/a4sylT

Brian Solis is the author of Engage and a leading authority in digital branding and marketing. Connect with him on Twitter or Facebook. What follows is a modified excerpt from Engage, the complete guide for businesses to build, cultivate, and measure success in the new web.

Technorati Tags: article marketing, BCMG, black card marketing, blog, dify, Do it For You Marketing, drive traffic, facebook, Gerry Robert, internet marketing, leads, marketing, marketing tools, potential customers, rules, social media, strategies, twitter, video marketing, Youtube

The latest changes to Facebook have seen their fair share of criticism, with many users examining more closely the definition of “public vs. private.” Some users have been turned off enough by Facebook’s envelope pushing when it comes to privacy to go so far as to contemplate a mass Facebook exodus.

Whether or not the changes become the final blow to Facebook’s tenuous relationship with privacy remains to be seen. However, protecting your privacy is important on any social network, so while you’re still on Facebook, here are a few important privacy tips to keep in mind as you navigate the site’s newest incarnation.

Get the top 5 tips here: http://bit.ly/a7DL2m

Adam Rosenberg is the Online Community Manager at Salsa Labs. Most recently, he was the New Media Manager at the Center for Democracy & Technology where his work focused on Internet privacy, data protection, cyber security and open government issues.

Technorati Tags: article marketing, BCMG, black card marketing, blog, dify, Do it For You Marketing, drive traffic, facebook, Gerry Robert, internet marketing, leads, marketing, marketing tools, potential customers, social media, twitter, video marketing, Youtube

Cisco Systems has predicted that Internet networking traffic will have quadrupled between 2009 and 2014 in its Annual Visual Networking Index Forecast. It also predicted that online video will be the primary driver of that growth.

Cisco’s report says that 767 exabytes of data (one exabyte is the equivalent of one billion gigabytes) will be transferred online in 2014, and that 91% of consumer traffic will be online video, which will include both traditional web video and video-on-demand provided by television providers.

For the rest of the story go here: http://tinyurl.com/26lyfvx

Technorati Tags: article marketing, BCMG, black card marketing, blog, dify, Do it For You Marketing, drive traffic, facebook, Gerry Robert, internet marketing, leads, marketing, marketing tools, potential customers, social media, twitter, video marketing, Youtube

One of our DIFY members, Emma Soy and her company Nursing Shepherd(http://nursingshepherdblog.com/) has their videos at the number one and two spots on Google Video rankings. This is what can happen when you have DIFY working for you!

If you want these results for your business, from an expert marketing team for about $11 an hour then you need to let us DIFY, Do It For You.

Want to find out more? Everything you need to know is here: http://difyplatform.com/

Technorati Tags: article marketing, BCMG, black card marketing, blog, dify, Do it For You Marketing, drive traffic, facebook, Gerry Robert, internet marketing, leads, marketing, marketing tools, potential customers, social media, twitter, video marketing, Youtube

Have a Linked-In account but don’t know how to use it as a marketing tool? Well then read on as having an idle account will do no good and you will miss out on the opportunity. As we all know Linked-In is a professional networking site that brings together entrepreneurs and professionals from various fields. With most people logging for job related information and updates, this sites works as a good platform to advertise and market your business.

Creating an impressive profile counts on Linked In. Profile gives an identity to you on the site. This identity makes a difference as people choose to link with you only depending on what they get to know about you from the information uploaded.

Networking is the key for success on Linked In. Add people to your network to build a list of potential clients. For better business prospects, you can always find people or companies working in the same lines. Keep updating your connections frequently.

Join and be a part of group discussions. You can choose to join groups that are relevant to your business. Being a part of groups helps you connect well with other members. You can contribute and share your ideas initiated by the group. There are good numbers of topics for discussions everyday. You should also choose to answer questions put up by other users as it will not only help to connect but also get visibility.