Posts Tagged ‘blog’

After reading the title of this blog post you may be scratching you head. But trust me this system really does work. Check out this presentation for all the details. You can write your book in 40 hours!

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How to Optimize WordPress

Using Plug-ins

Jeff McLeod

Jeff@JeffMcLeod.ca

In this article I’m talking about:

1. Setting up Anti-spamming
2. Setting up Search Engine Optimization
3. Setting up Mobile Functionality

Powerpoint accompanying this article

Get a .doc copy of this post

Copy of WordPress with all my favorite plugins already included

This is my little list of things I think you should download and how I think you should configure them. To understand my thinking watch the video at http://jeffmcleod.ca showing you how and why I choose all of this. Also you can download all of these plug-ins in one file from the website.

1. Set-up Anti-spamming
   1. Go to settings->general->membership: uncheck “anyone can register”
   2. Go to settings->discussions->other comment settings: uncheck “Users must be logged in and registered to comment”
   3. Go to settings->discussions->before a comment appears: uncheck “Admin must always approve comment” and uncheck “Comment author must have a previously approved comment”
      1. i.     Save changes
2. Go to Plug-ins and activate Akismet (if the plug-in isn’t installed search for it under Plug-ins->add new).
   1. i.     Once installed, activate the plug-in. It will tell you that a key needed.  Follow the link to get a Key.
   2. ii.     Choose personal use if you want to use it for free.  Otherwise pay for it.  Retrieve the key from your email and input it into wordpress.
   3. Set-up SEO
      1. Go to Settings->permalinks and select custom.  Set it to “/%postname%

In this article I’m talking about:

1. Downloading WordPress
2. Uploading it to your site
3. Setting up the database
4. Configuring your wordpress installation
5. Logging into wordpress

Powerpoint accompanying this article

Get a .doc copy of this post

Copy of WordPress with all my favorite plugins already included

This is my little list of things I think you should download and how I think you should configure them. To understand my thinking watch the video at http://jeffmcleod.ca showing you how and why I choose all of this. Also you can download all of these plug-ins in one file from the website.

1. Download WordPress
   1. Google “download wordpress”
   2. It’s free
   3. I am sticking to 2.9.2 for now (you can download this from me at http://jeffmcleod.ca )
   4. Upload WordPress to your site
      1. Log in to FTP site
      2. I like to use FileZilla, but do as you please
      3. Copy entire folder contents onto FTP
      4. I recommend the root folder
      5. If you use a deeper folder it will be in all of your URLs (ie www.yourdomain.com/downloads/stuff/wordpress/…, not cool)
         1. i.     Also, you won’t be able to post any pages to the homepage)
2. Rename folder to whatever you want (ie blog, membership)
3. Set-up Database
   1. Log in to cPanel
   2. Go to mySQL Databases
   3. Create new database
   4. I use the folder name, you can use whatever you want
   5. Create new user
   6. At this stage I always use admin

Hey everyone, here is an awesome little trick that can help you grow your fan pages, groups, and events exponentially. We’ve all been through the tedious work of adding hundreds of friends one at a time. But thanks to a little nifty javascript manipulation you can suggest or invite your entire friends list all with a few clicks. Watch the video below!

Here is the code you will need to paste into your browser’s URL bar:     javascript:fs.select_all()

Enjoy this little trick courtesy of the Black Card Marketing Group!

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Social media is reinventing marketing, communications, and the dissemination of information. While businesses now have access to these rich channels, the true promise of social media lies in the direct connections between people who represent companies and the people who define markets of interest.

Today, many businesses approach this with the establishment of social media guidelines and policies. This is indeed an important step, and not one worth economizing. But it’s also not enough. I highly recommend establishing official procedures that remind representatives of the importance and privilege of engagement.

The openness of popular networks is trivial. Any business can join and create a profile. It’s the devices we employ, the intentions that motivate engagement, and the value we offer that dictate the significance of the brand-specific social graphs we weave. It’s a simple investment in either visibility or presence. In social media, just like in the real world, presence is felt.

Get all 21 Rules here: http://bit.ly/a4sylT

Brian Solis is the author of Engage and a leading authority in digital branding and marketing. Connect with him on Twitter or Facebook. What follows is a modified excerpt from Engage, the complete guide for businesses to build, cultivate, and measure success in the new web.

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The latest changes to Facebook have seen their fair share of criticism, with many users examining more closely the definition of “public vs. private.” Some users have been turned off enough by Facebook’s envelope pushing when it comes to privacy to go so far as to contemplate a mass Facebook exodus.

Whether or not the changes become the final blow to Facebook’s tenuous relationship with privacy remains to be seen. However, protecting your privacy is important on any social network, so while you’re still on Facebook, here are a few important privacy tips to keep in mind as you navigate the site’s newest incarnation.

Get the top 5 tips here: http://bit.ly/a7DL2m

Adam Rosenberg is the Online Community Manager at Salsa Labs. Most recently, he was the New Media Manager at the Center for Democracy & Technology where his work focused on Internet privacy, data protection, cyber security and open government issues.

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Managing your online network is critical, whether you’re looking for a job, trying to advance in your career, or you’re starting a business. Think of the Internet as a global talent pool that has more contact information than the White Pages. In fact, 80 percent of available jobs are never even advertised, with more than half of all employees finding their jobs through networking, according to BH Careers International.

Social networks have connected and exposed us to more people than ever before. With all the online friends and followers you’ve accumulated, it’s become increasingly complicated to make sense of your social graph and use it to your advantage. It’s also never been more important to build your contact database, organize it, and then put it to work for you. The old adage “it’s not what you know, it’s who you know,” is true, so consider your rolodex more valuable than your wallet when it comes to achieving success in business.

Here is how to create a basic contact management strategy, stay connected and organized from your desktop to your phone, and give you some insight onto how to expand your network.

Get the strategies here: http://bit.ly/cEropw

Dan Schawbel, recognized as “Personal Branding Guru” by The New York Times, is the Managing Partner of Millennial Branding, LLC, the #1 international bestselling author of Me 2.0, and owner of the Personal Branding Blog.

There has been a debate recently over who owns the customer. The debate has lurked in the shadows of company board rooms and around the water coolers. Truthfully there is no one right answer the question. This is because, realistically every department, team and employee in the company has ownership of the customer. All of these people take part in creating a positive environment and experience for the customer.

Customer service is no longer an area to triage customer complaints. It’s about anticipating customer needs at the right time and place. Organizations must relearn how to interact with their community, shed some of the heavily automated barriers, and get back to the basics of customer service.

Get all 5 Steps to Taking Customer Service Social here: http://bit.ly/abXMC1

Technorati Tags: 5 steps, advice, BCMG, black card marketing, blog, customer, customer service, customers, dify, Do it For You Marketing, drive traffic, how to, potential customers, tips, who owns the customer

Cisco Systems has predicted that Internet networking traffic will have quadrupled between 2009 and 2014 in its Annual Visual Networking Index Forecast. It also predicted that online video will be the primary driver of that growth.

Cisco’s report says that 767 exabytes of data (one exabyte is the equivalent of one billion gigabytes) will be transferred online in 2014, and that 91% of consumer traffic will be online video, which will include both traditional web video and video-on-demand provided by television providers.

For the rest of the story go here: http://tinyurl.com/26lyfvx

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One of our DIFY members, Emma Soy and her company Nursing Shepherd(http://nursingshepherdblog.com/) has their videos at the number one and two spots on Google Video rankings. This is what can happen when you have DIFY working for you!

If you want these results for your business, from an expert marketing team for about $11 an hour then you need to let us DIFY, Do It For You.

Want to find out more? Everything you need to know is here: http://difyplatform.com/

Technorati Tags: article marketing, BCMG, black card marketing, blog, dify, Do it For You Marketing, drive traffic, facebook, Gerry Robert, internet marketing, leads, marketing, marketing tools, potential customers, social media, twitter, video marketing, Youtube