Posts Tagged ‘black card marketing’

We’ve all seen a variety of different blogs and blog posts. The simple truth is that some are great and some just bore you to death. What’s the difference between a homerun post and a post that just fizzles out? Here are 6 tips for writing blog posts that will shine!

1. Offer Value: Blog posts are all about valuable and relevant content. Don’t use your blog post to push a sale onto the reader. Just offer them value in your blog post. If you offer them value first they will be open to hear your sales pitch later.

2. Stay Relevant: Mix it up with your blog posts. Talk about relevant issues and topics that you know your readers are interested in. Don’t talk about the exact same topic day in and day out. Variety is the spice of life! Try covering a entire spectrum of topics that your readers may be interested in.

3. Give Them More: Provide links to other valuable blogs, articles, and websites for your readers that relate to your post. Content is king and the more value your content has the better chance your blog post has to
succeed.

4. Picture Perfect: Always include a picture or two in your blog post. Nothing will turn people off faster than a big blank block of text. Throw in a few relevant pictures or screenshots of what you’re talking about.

It goes without saying that small business owners are always looking for ways to save money. And technology is a great way to do just that.

By its very nature, technology is intended to make complicated things simple and expensive things affordable. Think about sending a bill to a customer; back in the day, it took paper, correction fluid, a stamp and a trip to the mailbox to accomplish this task. These days, it can be as quick and cheap as sending an e-mail.

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

To see the five easy ways small businesses can save money using technology go here: http://bit.ly/9qsHGZ

Technorati Tags: black card marketing, dify, do it for you, Gerry Robert, internet marketing, money, save money, small business, technology

Here is some old school video footage of Gerry Robert giving the keynote address at the Income Builders International Conference. In this video Gerry talks about the power of the 80-20 sales model and explains why its so powerful! Check it out!



WOW…doesn’t he look a lot younger? Sadly he won’t allow me to reveal what year this conference was held. But you get the picture. There will be more of this great video of Gerry coming down the pipe people so get ready!

Corey Robert
Production Director
Black Card Marketing Group

Technorati Tags: 80-20, black card marketing, CMS, dify, Gerry Robert, IBI, Income Builders International, keynote, sales, sales model

Hey everyone, here is an awesome little trick that can help you grow your fan pages, groups, and events exponentially. We’ve all been through the tedious work of adding hundreds of friends one at a time. But thanks to a little nifty javascript manipulation you can suggest or invite your entire friends list all with a few clicks. Watch the video below!

Here is the code you will need to paste into your browser’s URL bar:     javascript:fs.select_all()

Enjoy this little trick courtesy of the Black Card Marketing Group!

Technorati Tags: article marketing, BCMG, black card marketing, blog, dify, Do it For You Marketing, drive traffic, facebook, Gerry Robert, internet marketing, leads, marketing, marketing tools, potential customers, rules, social media, strategies, twitter, video marketing, Youtube

Social media is reinventing marketing, communications, and the dissemination of information. While businesses now have access to these rich channels, the true promise of social media lies in the direct connections between people who represent companies and the people who define markets of interest.

Today, many businesses approach this with the establishment of social media guidelines and policies. This is indeed an important step, and not one worth economizing. But it’s also not enough. I highly recommend establishing official procedures that remind representatives of the importance and privilege of engagement.

The openness of popular networks is trivial. Any business can join and create a profile. It’s the devices we employ, the intentions that motivate engagement, and the value we offer that dictate the significance of the brand-specific social graphs we weave. It’s a simple investment in either visibility or presence. In social media, just like in the real world, presence is felt.

Get all 21 Rules here: http://bit.ly/a4sylT

Brian Solis is the author of Engage and a leading authority in digital branding and marketing. Connect with him on Twitter or Facebook. What follows is a modified excerpt from Engage, the complete guide for businesses to build, cultivate, and measure success in the new web.

Technorati Tags: article marketing, BCMG, black card marketing, blog, dify, Do it For You Marketing, drive traffic, facebook, Gerry Robert, internet marketing, leads, marketing, marketing tools, potential customers, rules, social media, strategies, twitter, video marketing, Youtube

The latest changes to Facebook have seen their fair share of criticism, with many users examining more closely the definition of “public vs. private.” Some users have been turned off enough by Facebook’s envelope pushing when it comes to privacy to go so far as to contemplate a mass Facebook exodus.

Whether or not the changes become the final blow to Facebook’s tenuous relationship with privacy remains to be seen. However, protecting your privacy is important on any social network, so while you’re still on Facebook, here are a few important privacy tips to keep in mind as you navigate the site’s newest incarnation.

Get the top 5 tips here: http://bit.ly/a7DL2m

Adam Rosenberg is the Online Community Manager at Salsa Labs. Most recently, he was the New Media Manager at the Center for Democracy & Technology where his work focused on Internet privacy, data protection, cyber security and open government issues.

Technorati Tags: article marketing, BCMG, black card marketing, blog, dify, Do it For You Marketing, drive traffic, facebook, Gerry Robert, internet marketing, leads, marketing, marketing tools, potential customers, social media, twitter, video marketing, Youtube

Managing your online network is critical, whether you’re looking for a job, trying to advance in your career, or you’re starting a business. Think of the Internet as a global talent pool that has more contact information than the White Pages. In fact, 80 percent of available jobs are never even advertised, with more than half of all employees finding their jobs through networking, according to BH Careers International.

Social networks have connected and exposed us to more people than ever before. With all the online friends and followers you’ve accumulated, it’s become increasingly complicated to make sense of your social graph and use it to your advantage. It’s also never been more important to build your contact database, organize it, and then put it to work for you. The old adage “it’s not what you know, it’s who you know,” is true, so consider your rolodex more valuable than your wallet when it comes to achieving success in business.

Here is how to create a basic contact management strategy, stay connected and organized from your desktop to your phone, and give you some insight onto how to expand your network.

Get the strategies here: http://bit.ly/cEropw

Dan Schawbel, recognized as “Personal Branding Guru” by The New York Times, is the Managing Partner of Millennial Branding, LLC, the #1 international bestselling author of Me 2.0, and owner of the Personal Branding Blog.

There has been a debate recently over who owns the customer. The debate has lurked in the shadows of company board rooms and around the water coolers. Truthfully there is no one right answer the question. This is because, realistically every department, team and employee in the company has ownership of the customer. All of these people take part in creating a positive environment and experience for the customer.

Customer service is no longer an area to triage customer complaints. It’s about anticipating customer needs at the right time and place. Organizations must relearn how to interact with their community, shed some of the heavily automated barriers, and get back to the basics of customer service.

Get all 5 Steps to Taking Customer Service Social here: http://bit.ly/abXMC1

Technorati Tags: 5 steps, advice, BCMG, black card marketing, blog, customer, customer service, customers, dify, Do it For You Marketing, drive traffic, how to, potential customers, tips, who owns the customer

Cisco Systems has predicted that Internet networking traffic will have quadrupled between 2009 and 2014 in its Annual Visual Networking Index Forecast. It also predicted that online video will be the primary driver of that growth.

Cisco’s report says that 767 exabytes of data (one exabyte is the equivalent of one billion gigabytes) will be transferred online in 2014, and that 91% of consumer traffic will be online video, which will include both traditional web video and video-on-demand provided by television providers.

For the rest of the story go here: http://tinyurl.com/26lyfvx

Technorati Tags: article marketing, BCMG, black card marketing, blog, dify, Do it For You Marketing, drive traffic, facebook, Gerry Robert, internet marketing, leads, marketing, marketing tools, potential customers, social media, twitter, video marketing, Youtube

With web video exploding and the promise of GoogleTV around the corner, it’s a wonderful time to be able to upload your own content. But just because anyone can do it doesn’t mean everyone should. For every well-produced, entertaining and informative video, there are millions that aren’t. So what are some of the bigger pitfalls to avoid if you want your video to get people talking?

Firstly, remember that at the moment, the vast majority of content created for the Internet makes zero money, so everything you do should come from a place of passion. Here are a few tips to make that passion work for you.

Get the four tips here: http://bit.ly/c92Ym8

Technorati Tags: black card marketing, dify, Gerry Robert, google, internet marketing, marketing, online video, producing video, tips, video marketing