Posts Tagged ‘advertising’

Joint-Ventures (JVs) are an awesome way to build your business and gain additional exposure. What I like best about JVs is it gets people leaning forward and because JVs typically have a “referral component” it shortens up the sales cycle.

For example, in working our prospects we typically have a four to five day sales cycle but when it comes from a JV source and its accompanied by a referral the sales cycle can be as short as one to two days. That makes a huge difference when you’re pumping out a lot of deals.

The downside of JVs is they take a bit longer to setup because you have setup the JV, figure out exactly the best way to work together and to add value to each other’s business and then penetrate their client list with your offer which takes a bit longer.

However, that being said, once the JV is setup you can have a PHENOMENAL source of prospects for a very long time to come.

Examples:

I have a friend who’s in the mortgage business and he setup five different JV sources and that made him the #2 mortgage specialist in his district. All he did was approach real estate agents and told them they should establish a mutually-beneficial relationship where they can refer business to each other. He referred them business and they referred him business. From scratch he created a six figure income for himself which took a few months.

The keywords “Tips on How to Create Lasting Wealth” showed up with 17,500,000 (that’s million) results and our DIFY Client is dominating the first page of Google with four of the 12 links pointing to her blog or capture pages.

Can we do better? Absolutely! We can dominate the first 4 links or we can increase the links to six or eight of 12 and that’s exactly what will happen over time.

Check out the image below and you’ll see for yourself.

If you want to know how we can help you dominate the first page of Google for your search terms, contact us.

Jean-Guy (JG) Francoeur
Author, Answers You’re Aching To Know
Vice-President, Business Development
Black Card Marketing Group

Technorati Tags: 10 mistakes, advertising, how to better convert leads, how to build a database, how to capture leads, how to generate leads, how to marketing, how to nurture leads, how to qualify leads, lead generation, lead nurturing, lead qualification, marketing 101, marketing consultant, marketing ideas, marketing solutions, marketing tips, online marketing expert, sales training, small business marketing, Toronto Marketing Consultant

We are doing a 65 city tour throughout the U.S. and Canada.

The Rapid Results Marketing Workshop is a practical small business marketing workshop that teaches entrepreneurs how to quickly attract prospects, increase profits and grow like never before.

Bestselling author Gerry Robert’s goal is to help small businesses increase profits. To provide small businesses with actionable strategies that they can use to grow beyond anything they ever expected, or even hoped. He has been fortunate in his life to have worked with, and become friends with, some of the leading figures in the entrepreneurial world. He is endorsed by the who’s who in marketing.

www.RapidResultsWorkshop.com

Some Benefits,

1. Be a part of a marketing campaign aimed at 650,000+ small businesses on a 65 city tour across the U.S. and Canada.
2. Get in front of 13,000+ small business owners during a 7 hour workshop.
3. Free tickets to give away to potential clients
4. Exhibit table at workshop.
5. Category exclusivity.
6. Contact information of workshop attendees who opt-in to receive.
7. Company Logo on cover of program.
8. Banner on workshop website.
9. Banner for your website of workshop.
10. Follow-up sequence to attendees on your behalf.
11. Door prize in your name.
12. Speaker endorsement.
13. It will provide you with the best qualified leads and also a shortened buying cycle because the speakers endorsement of your product.

First look at the topic and you must be trying to judge whether it is true or not – do radio ads work? Stop judging because after reading this article you’ll find enough reasons to believe that they do not. Of course, they might work for a few but mostly they don’t because of quite a few significant reasons which are discussed in detail below.

Radio ads, contrary to television ads, does not use the most powerful of the 5 senses, that of sight. Hence, is much less impacting on our mind. Test it – isn’t it true that you remember most of the last few ads shown on the television but hardly any of those heard on the radio?

Whereas in print advertising, one can cut out your ad and save it for later use, a radio ad is very transient and cannot be stored for later use.

You need to air your ad several times a day so that the message clearly registers in the mind of the listener. This is simply because you generally keep doing other things like driving or working in the kitchen when listening to radio. Hence, saying your business contact number, email address or web address once just would not suffice to the purpose.
Morning and evening commutes are key times when many businesses want their ads to run, and there are only so many spots to go around. This can drive up the cost for those choice time slots.

Yahoo is one of the most popular website in the world today. It appeals to a wide array of people because of its versatility, user-friendly layout and easy to use tools. Yahoo offers a variety of services to its users. Some of them include, mail, instant messenger, Yahoo Answers, Yahoo Groups and Yahoo Blog. Yahoo is fast increasing its market share in terms of a good search engine as well. This makes Yahoo an ideal site to refine your current marketing message. Let’s take a look at what needs to be done to refine your marketing message with Yahoo.

Study the website: First, do the ground work on the website. This will help you to know what kind or crowd you will be able to target. The reach of your advertisements will be very high and hence you need to have proper information about the website to make maximum impact with your advertisements and of course maximum output (read profit). Yahoo has many useful tools that can be used to this effect. One of them is the Yahoo answers page, where you can find most of the answers related to the website and a few others as well. This will help you in creating your advertisement with the proper keywords.